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Colours help spark our creativity, provide supportive feelings, and help us remember better. It's time to leverage that power towards recycling.

lars coumans during dutch design week

Lars Coumans presenting his project during Dutch Design Week

ENNL

As a secondary school graduate, choosing the next step in your education may feel like a scary leap. Nothing to worry about: Pulsed Empower is here to support you. This inspiring, challenging program enables secondary school graduates to uncover their uniqueness and put it to satisfying use. Empower focuses on your wants, needs and abilities and helps you find the direction that fits you like a glove.

Empower is all about the strength of creating. The emphasis is on learning through experiencing, doing, sometimes failing, and starting all over to finally succeeding. That is why books are optional, not mandatory. Empower turns every day into an innovative field trip filled with technology, entrepreneurship, and creativity. At the same time, you stay socially connected with other students and lecturers.

Read Lars Coumans' story about his project that he has done during Dutch Design Week 2021, in Eindhoven. The project is in collaboration with Packadoor and is currently being displayed at YKSI expo until the 23rd of October, be quick!

Giving colour to recycling

Recycling has always been focused on creating a better environment around us. Recycling helps us sort trash into different categories so we can reuse the materials. But why do so many people still not recycle? One affect that I have found is that it’s still too difficult. Confusion surrounding materials and bins create hinderance. By tapping into human behaviour psychology, I have found that colour influences our behaviours. One being our recall and ease of use. A study by Dr. Montazeri portrays the effect of recall on coloured recycled bins instead of grey ones.

As such, colour creates ease of use and improves memory. Using Fogg Behaviour Model (Behaviour = trigger + ability to do it + motivation), I understood that trigger and ability was the main reason for why people didn’t recycle.  

By overcoming this specific barrier of ‘trigger’ and ‘ability to do it’, I got inspiration from the matching child blocks and added a simpler version.

By colouring both the product and the bin they are placed in, we can all match the specific recyclables. Not only will this reduce effort of knowing what goes where. But you have specific compartments for specific trash that you can easily remember.  

Dutch Design Week is a beautiful event in Eindhoven where thousands of people attend. During this event I hope to inspire packaging companies that realizing this can be easy to be implemented. Additionally, I aim to nudge everyone viewing my project into the right direction of a no- trash society.

Pulsed for Good

Smashing the status quo, breaking the mould, shaping a new one … just to break it again. Our fast-paced, ever-changing world demands equally evolving education. That is why Fontys Pulsed Academy puts its daring spin on it, based on better, broader, exciting design-based learning. Our curriculum is never finished, our thirst for knowledge and skills is never quenched, and our ambition is never fully achieved.

Fontys Pulsed Academy offers student-centred, talented-based teaching approaches captured in five act-provoking programs. These are primarily aimed at a challenging cocktail of technology & craftmanship, entrepreneurship & business, and design & creativity. Additionally, we offer expeditions for educators to take ownership and (re)design the education of their institute.

As a secondary school graduate, choosing the next step in your education may feel like a scary leap. Nothing to worry about: Pulsed Empower is here to support you. This inspiring, challenging program enables secondary school graduates to uncover their uniqueness and put it to satisfying use. Empower focuses on your wants, needs and abilities and helps you find the direction that fits you like a glove.

Empower is all about the strength of creating. The emphasis is on learning through experiencing, doing, sometimes failing, and starting all over to finally succeeding. That is why books are optional, not mandatory. Empower turns every day into an innovative field trip filled with technology, entrepreneurship, and creativity. At the same time, you stay socially connected with other students and lecturers.

Pulsed for Good

Smashing the status quo, breaking the mould, shaping a new one … just to break it again. Our fast-paced, ever-changing world demands equally evolving education. That is why Fontys Pulsed Academy puts its daring spin on it, based on better, broader, exciting design-based learning. Our curriculum is never finished, our thirst for knowledge and skills is never quenched, and our ambition is never fully achieved.

Fontys Pulsed Academy offers student-centred, talented-based teaching approaches captured in five act-provoking programs. These are primarily aimed at a challenging cocktail of technology & craftmanship, entrepreneurship & business, and design & creativity. Additionally, we offer expeditions for educators to take ownership and (re)design the education of their institute.

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